Choosing the Right Event Ticketing Software

As an event planning professional, you work tirelessly to organize and engaging and seamless events. The last thing you’d want to have happen is to burden attendees (and inadvertently, yourself) with a poor registration experience.
From glitchy registration flows to sketchy checkout processes, there’s a high margin for error across various touchpoints in the ticketing user experience. Choosing a reliable software platform is critical to ensure that your attendance rate falls in line with expectations.

Here are some factors to consider when selecting an event ticketing software:

Price Structure

While it’s certainly not the only consideration, cost is always an important factor when selecting any type of tech vendor. The ticketing platform that has the best price structure for your type of event will depend a lot of its size and scale.

For example, some platforms charge a per-ticket fee while others offer a monthly or annual subscription model. Almost all platforms also include a credit card processing fee of about ~3% per transaction. A good rule of thumb is to calculate the software’s pricing relative to your expected number of attendees to see if a specific platform is cost effective for you or not.

Feature Set

The features you need in a ticketing and registration software will be specific to your event. However, some items you may want to inquire about include:

  • Multiple ticket types/ticket prices supported
  • Option for brand customization
  • Contactless check-in
  • CRM integrations
  • Comprehensive payment options

Payout Options

Most event organizers are interested in seeing their ticket revenue as soon as possible. Some platforms allow you to be paid as tickets are sold, but there may be fees involved with doing so if it’s even offered at all.

There’s a lot of variance across platforms in terms of how and when event organizers are paid out, so it’s definitely worth doing a deep dive with a product specialist in this area specifically before finalizing your decision.

As the event industry continues to evolve, so do the software platforms that support it. Taking the time to do the due diligence required in selecting a ticketing software can be a huge advantage for you in the long run.